SEARCH
Results categorised as Media Commentators
05 May 2014
|
David Indo
What marks out a great client? In the third of the series, David Indo explains how the best clients benefit from being very clear about what they want from their media agency.
30 Apr 2014
|
Peter Houston
The driving force behind this new-fashioned name for an old-fashioned endeavour, however poorly articulated by the tag, could represent a real opportunity for publishers, says Peter Houston, founder of Flipping Pages Media.
30 Apr 2014
|
Dominic Tillson
Lumping tablet and smartphone reporting into 'mobile' is frustrating, but the success of tablets as a platform in their own right will hopefully see things change this year, says InSkin Media's Dominic Tillson.
29 Apr 2014
|
David Brennan
A new report reveals that a many marketers are not trained in marketing performance and ROI - so no wonder the average boardroom is ill-informed and financially illiterate regarding the value of advertising, writes David Brennan.
28 Apr 2014
|
James Smythe
UKOM's James Smythe argues that the greatest obstacle in growing online brand advertising is a lack of confidence in the medium caused by uncertainty amid the complexity of data and solutions.
25 Apr 2014
|
Simon Andrews
As Google, Apple, Facebook and Amazon all report earnings, Simon Andrews, founder of Addictive!, takes a look at how the tech giants are shaping the market - and what marketers need to watch out for.
25 Apr 2014
|
Phil Sumner
Phil Sumner, Nielsen's UK media director, uses new research insights to answer a question often asked by the industry but has, until now, largely gone unanswered...
23 Apr 2014
|
Jon Hewson
The electronic programme guide is a powerful tool for broadcasters looking to drive live tune-in, says Rovi's Jon Hewson. So why is not taking off in the UK?
22 Apr 2014
|
Emma Holden
Are the days of linear TV really numbered? Sky IQ's Emma Holden is not so sure - and argues that traditional TV has actually adapted incredibly well to the increasing disruption in the media landscape...
16 Apr 2014
|
Torin Douglas
This month, Torin Douglas speaks with Emma Scott, managing director of Freesat, about consumer data, competing with the likes of Sky and Virgin and the changing role of TV platforms in building customer relationships...
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer