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Results categorised as Media Commentators
10 Feb 2015
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Rich Astley
Rich Astley, managing director UK at Videology, looks at how brands can make sure they deliver viewable ads in safe environments - and to real people.
09 Feb 2015
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Justin Sampson
Harnessing the power of panel and device-based data, BARB's Project Dovetail will witness the first stages of delivery in the coming months. Here, BARB's CEO, Justin Sampson, explains what happens next.
06 Feb 2015
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Phil Sumner
Nielsen's Phil Sumner argues - with new evidence - why it's not such a giant leap to sell online inventory based on TV-equivalent Rating Points.
04 Feb 2015
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Richard Marks
Richard Marks, chair of the judges for next week's Media Research Awards, says the entries tell us a lot about the state of the sector - and that the awards themselves matter to the future success of the industry.
03 Feb 2015
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James Whitmore
Route, the audience measurement currency for out of home, has made a sound start since launching in 2013. So what are we learning? James Whitmore explains.
03 Feb 2015
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Chris Le May
While it's good to know that a campaign is performing well, it's better to know why, says DataXu's Chris Le May.
02 Feb 2015
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Bob Wootton
With resurgent volatility, ISBA's Bob Wootton asks if our trading systems are sufficiently agile to cope.
29 Jan 2015
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Amanda Phillips
Determining the correct mix of ad lengths across multiple screens is no easy task. Amanda Phillips, head of marketing at Millward Brown UK, shares her tips to make it easier.
29 Jan 2015
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Blanche Sainsbury
Blanche Sainsbury, chairman of Local Media Works and commercial director of Local World, explains why the sector is set to thrive in 2015.
26 Jan 2015
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Ben Milne
As UK towns begin the first trials of driverless cars, Posterscope's Ben Milne looks at the opportunities for out-of-home.
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