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Results categorised as Media Commentators
03 Mar 2015
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Sandra Peat
Sandra Peat, strategy director of ONE TWO FOUR, explains why the audience journey must be at the heart of every brand's content strategy.
03 Mar 2015
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Bob Wootton
Auditing might still have a place in the UK media sector, but it's not set for growth, writes ISBA's Bob Wootton.
24 Feb 2015
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Mike Hemmings
What would the digital-out-of-home sector look like if it wasn't the outdoor community nurturing into maturity, asks AMScreen's Mike Hemmings
24 Feb 2015
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Brian Jacobs
As the row over the Telegraph's HSBC stance rages on, Brian Jacobs - who once convinced a client not to pull ads from a TV channel following a highly critical documentary - gives an ad man's perspective. He's not impressed.
23 Feb 2015
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Fatima Dowlet
Videology's Fatima Dowlet looks at how brands can ensure maximum exposure across different screens and platforms.
17 Feb 2015
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David Brennan
The linear TV schedule has shown incredible resilience in the face of relentless disruption - and we can learn a lot about the future of media in general if we could understand the reasons why, says David Brennan, Media Native.
16 Feb 2015
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Tim Lefroy
After Dominic Mills attacked the Advertising Association's latest report, calling it a flawed and arrogant approach to defending the ad industry from attack, the AA's CEO, Tim Lefroy, responds.
13 Feb 2015
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The Media Leader Staff
The latest ABC release for the July to December 2014 period charts all the trends for the magazine market. Here, Newsline presents expert opinion and analysis from MediaCom, Carat, Manning Gottlieb OMD and Starcom MediaVest Group.
13 Feb 2015
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Colin Grieves
Has the need for a brand to help create a pre-formed decision been reduced? Experian's Colin Grieves looks at the rise of programmatic and the future of branding strategies.
10 Feb 2015
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Philip Carse
Why, in just three short months, has the UK's mobile market seen so many mergers and acquisitions - and how will this impact the UK telecoms and pay-TV market structure? Megabuyte's Philip Carse explains.
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