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Results categorised as Media Commentators
24 Oct 2017
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Simon White
VCCP Media's Simon White wonders whether TV Sponsorship can solve the problems of ad-blocking, brand safety, visibility and ad avoidance all in one neat package.
20 Oct 2017
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Richard Marks
With Nielsen about to release Netflix ratings estimates - against Netflix's wishes - Research The Media’s Richard Marks gets to the heart of the controversy.
17 Oct 2017
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Rob Hocknell
The belief that artificial intelligence will solve all of our challenges is pure science fiction, argues Rob Hocknell. It's time for planners to start trusting their faculties.
09 Oct 2017
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Bob Wootton
Adland still has huge issues and risks to be defused, but there's every reason to finally feel optimistic, writes Bob Wootton.
04 Oct 2017
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Richard Marks
Apple’s most recent product launch demonstrated the challenges the tech giant now faces, particularly when it comes to media. Research The Media’s Richard Marks is worried.
02 Oct 2017
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David Brennan
To extract wisdom from intelligence we must not only find truth within misinformation, but also learn to ask the right questions, writes David Brennan.
28 Sep 2017
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Cathy Lowe
As it celebrates 18 successful years, PHD's Cathy Lowe explains how the radio trading system is set to evolve.
27 Sep 2017
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Chris Dobson
Chris Dobson looks at the factors brands should consider before jumping blindly into the deep end with in-house programmatic.
20 Sep 2017
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William Hanmer-Lloyd
William Hanmer-Lloyd explains how our mood impacts how we process information and the decisions we make.
05 Sep 2017
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Andrew Tenzer
We need to think less about what’s relevant to our industry and more about what’s relevant to the people we’re trying to reach, writes Trinity Mirror's Andrew Tenzer.
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