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Results categorised as Media Commentators
09 Jul 2015
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Sean Adams
News UK's Sean Adams tells Newsline how a groundbreaking new research project has allowed the publisher to track the footprint of advertising effects both online and offline.
06 Jul 2015
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Steve Smith
We all know that emotional engagements are good for brands, but which lead to best results, asks MarketCast's Steve Smith.
02 Jul 2015
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Ben Murphy
As technology evolves at a rapid pace, planners and brands face a number of challenges, writes Quantcast's Ben Murphy.
01 Jul 2015
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Heather Andrew
Heather Andrew, CEO of Neuro-Insight, explains the success of the year's Cannes Lions winners from a neuroscience point of view.
30 Jun 2015
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Trefor Thomas
This is the year that advertising has grasped the challenge of making behaviour change for good, writes SapientNitro's Trefor Thomas.
25 Jun 2015
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Alicia Navarro
Reporting from Cannes Lions, Alicia Navarro, CEO and co-founder of Skimlinks, looks at the transformational effect technology is having on the advertising industry.
24 Jun 2015
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Richard Marks
Forget the TFI Friday Revival, says Richard Marks of Research the Media. The one show we should be bringing back from the dead is Top Of The Pops - and here's why.
23 Jun 2015
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David Brennan
Why shouldn't YouTube or Vevo be part of BARB's future, or Huffington Post and Vice be covered by an expanded NRS? Is it time top content sites were better ranked, wonders David Brennan.
22 Jun 2015
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Jez Nelson
As Cannes Lions gets under way, Jez Nelson, CEO of Somethin' Else, examines how brands can play a meaningful role in the lives of their customers when their world is moving faster than the marketing industry can keep up with.
22 Jun 2015
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Joe Comiskey
There is a unique opportunity to rewrite the nascent rules of eCommerce to ensure that online retail and delivery systems embrace the sustainability agenda, writes Unilever's Joe Comiskey.
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