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Results categorised as Media Commentators
04 Jan 2016
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Amanda Phillips
Creative quality and effective distribution are key to making video work on screens other than TV, writes Millward Brown's Amanda Phillips.
21 Dec 2015
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Bob Wootton
It has been an eventful year in advertising - so here ISBA's Bob Wootton joins up the dots and leaves us with a his closing remarks.
18 Dec 2015
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The Media Leader Staff
In the second of Mediatel's two prediction specials, ISBA, Videology, Starcom, MEC, Xaxis, Newsworks, dunnhumby, iProspect, Newsworks and Xaxis tell us what they think 2016 will have in store.
18 Dec 2015
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Kieran Smith
The emergence of eSports as a gaming phenomenon is giving rise to incredible new sponsorship opportunities, writes Starcom MediaVest Group's Kieran Smith.
16 Dec 2015
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Raymond Snoddy
Reporting from Moscow, Raymond Snoddy examines the new thirst for multiple international news sources in an era of increasing geopolitical complexity.
15 Dec 2015
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Richard Marks
Star Wars: The Force Awakens will be released into a very different media landscape to that encountered by the original film - how will it square up to TV's Death Star, wonders Richard Marks.
15 Dec 2015
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The Media Leader Staff
In the first of Mediatel's two prediction specials, Sky Media, Outsmart, DataXu, Mindshare, ZenithOptimedia and AdRoll reflect on the year gone by - and offer their thoughts on what 2016 will have in store.
15 Dec 2015
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Jane Wolfson
While there are obvious challenges, magazine media still has a valuable and unique role to play in the media mix, writes Hearst's Jane Wolfson.
11 Dec 2015
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Jerry Wright
As his time at the media industry's measurement body comes to a close, chief executive Jerry Wright reflects on how far the ABC has come - and what he has learned along the way.
08 Dec 2015
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David Brennan
Will machines ever be able to match - or outperform - human intelligence? David Brennan gets philosophical.
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