SEARCH
Results categorised as Media Commentators
26 Jan 2016
|
Bob Wootton
Bob Wootton argues that asymmetry between agencies and their clients undermines trust and hinders the relationships - and it might need a radical response.
20 Jan 2016
|
Raymond Snoddy
How should we interpret the double whammy of high-profile departure announcements at the commercial broadcaster, asks Raymond Snoddy.
20 Jan 2016
|
Dino Myers-Lamptey
What happens when cynical UK agency leaders head to California for a Silicon Valley education?
18 Jan 2016
|
Dominic Mills
Unilever might think it has tapped into the new young male Zeitgeist, but its strategy is so obvious it's nothing but clumsy. Plus: D&AD now has 361 awards in 27 categories - is it time for an awards disarmament programme?
18 Jan 2016
|
Alicia Navarro
It's time to hand power back to the publishers so that they stand a chance against the powerful platform players, writes Alicia Navarro, CEO of Skimlinks.
14 Jan 2016
|
The Media Leader Staff
Strategy Analytics, Posterscope and MEC share their key take-outs from this year's event.
14 Jan 2016
|
Rupert Staines
Following the Year Ahead event, RadiumOne's Rupert Staines wonders whether the industry has started the year on the back foot as he assesses the prospects for digital advertising in 2016.
13 Jan 2016
|
Raymond Snoddy
Catering for those who get their media via the internet and those who watch and listen to traditional channels could last a generation, warns Raymond Snoddy.
12 Jan 2016
|
Sarah Booth
BBH's Sarah Booth argues that we are being so 'highly optimised' that our horizons are rapidly narrowing. Is it time the media re-thought its use of data science and artificial intelligence?
11 Jan 2016
|
Nick Halas
From making better use of data to learning more about audiences through AI, Posterscope's Nick Halas says there are 10 things the OOH sector should focus on this year.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer