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Results categorised as Media Commentators
17 Aug 2016
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Duncan Wynn
As the UK wins more gold medals in Rio, Sky Media's Duncan Wynn makes his pitch for getting brands involved with sport.
09 Aug 2016
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Matt Hill
In advertising, viewability and attention are far too often confused. It's time to set the record straight, writes Thinkbox's Matt Hill
08 Aug 2016
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Bob Wootton
Last week agencies and advertisers were warned their investment choices were creating a diminished media landscape in the UK. Here, Bob Wootton asks what it will take to avert disaster.
01 Aug 2016
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Calum Smeaton
Advertisers need to make television work better for viewers, writes TVSquared's Calum Smeaton
29 Jul 2016
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Mario Yiannacou
We need to change the way we act or ad effectiveness will continue to deteriorate, writes ISBA's Mario Yiannacou
28 Jul 2016
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Torin Douglas
Thirty years ago this month, the Tory leader had the BBC firmly in her sights. Torin Douglas charts a battle that still rages on today.
26 Jul 2016
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William Hanmer-Lloyd
In the first of a three-part series, Total Media's William Hanmer-Lloyd looks at how behavioural science and emerging technologies can improve the way we advertise
25 Jul 2016
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Ian Reynolds
Brands should respect the consumer's need to switch off from digital, writes Ian Reynolds, CEO at KBH On-Train Media
15 Jul 2016
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The Media Leader Staff
As the IPA publishes its latest Bellwether Report for Q2 2016, senior figures from around the industry react to the results.
14 Jul 2016
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Richard Marks
Experts believe that advertisers should use newsbrands more, but will their message be heard, asks Research the Media's Richard Marks
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