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Results categorised as Media Commentators
25 Jan 2010
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Alex Hunter
Alex Hunter, the IPA's finance director, explains why media professionals shouldn't be too quick to bin survey requests - "not only is it of statistical importance to the person sending it to you, but its result could be of real commercial benefit" ....
20 Jan 2010
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Raymond Snoddy
Newsline columnist Raymond Snoddy explains why Deloitte's "practical and sensible" predictions for 2010 put them ahead of the pack.
18 Jan 2010
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Claire Myerscough
Claire Myerscough, News International Commercial business intelligence director, explains how commoditisation can create a false economy for advertisers ...
13 Jan 2010
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Raymond Snoddy
Newsline columnist Raymond Snoddy wonders whether VOD will drop traditional broadcasters in "deep do-do" .... possibly not!?
11 Jan 2010
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Greg Grimmer
In his first monthly column of 2010, Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, asks if we are finally in the much-talked about 'Year of Mobile', if it's too late to jump on the apps bandwagon, and whether "mobile display advertising is a snare and delusion thus far" ...
06 Jan 2010
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Raymond Snoddy
Now that ISBA has backtracked on product placement, what might it get up to next, asks Newsline columnist Raymond Snoddy.
16 Dec 2009
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Raymond Snoddy
Raymond Snoddy considers the marketing and PR lessons to be learned from the Tiger Woods story.
15 Dec 2009
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Greg Grimmer
In his latest monthly column Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, looks past the pessimism of this year's economic downturn and delivers three "good news predictions" for the coming year.
09 Dec 2009
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Jim Marshall
Jim Marshall says that this year was one of unfulfilled promises, notable mainly for a lack of urgency on the part of various regulators.
09 Dec 2009
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Raymond Snoddy
Raymond Snoddy wonders if grabbing the commercial radio industry by the balls and giving a hard twist will pay-off in the quest to go digital.
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