SEARCH
Results categorised as Media Commentators
12 May 2010
|
Raymond Snoddy
Raymond Snoddy's latest comment piece looks at how television, the press and social media handled the general election.
12 May 2010
|
Richard Bullwinkle
Richard Bullwinkle, chief evangelist for Rovi Corporation, says that companies must grasp the opportunities presented by the shift in consumer spending to online services and connected devices.
05 May 2010
|
Raymond Snoddy
Raymond Snoddy on the success of publishing company Pearson and its chief executive, Dame Marjorie Scardino.
05 May 2010
|
Peter Charlton
Peter Charlton, UK Sales Director at CBS Outdoor, on how the rise of digital has created a world of real-time interaction where consumers are no longer mere targets of advertising messages.
28 Apr 2010
|
Raymond Snoddy
Raymond Snoddy on how the media is changing the UK's political landscape. "The British system has been changed for ever by the power of communication."
26 Apr 2010
|
Chris Williamson
Chris Williamson, chief economist at Markit and author of the IPA/BDO Bellwether Report - the quarterly survey of marketing expenditure - gives his take on the latest findings published last week, and on the economic outlook in general.
19 Apr 2010
|
Claire Myerscough
Claire Myerscough, business intelligence director at News International, explains why 'word of mouth' will be more important than ever in 2010...
06 Apr 2010
|
Steve Cox
In the same way that an OTS on TV differs from one on radio, so it’s also incorrect to assume that an OTS on a billboard is of equal value to one in a shopping mall or an airport.
29 Mar 2010
|
Amanda Davie
Amanda Davie, founder and managing director of Reform, explains why the IPA Search Certificate will help combat tough external threats and protect the value of the client-agency model...
16 Mar 2010
|
Caroline Foster Kenny
Caroline Foster Kenny, chief client officer, global, MEC, looks at how brands will have to deal with a new level of consumer engagement when the market has returned to its pre-downturn level.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer