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Results categorised as Media Commentators
17 Sep 2010
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Simon Andrews
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, discusses the potential for rich media advertising on mobile
17 Sep 2010
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Paul Squires
In response to Greg Grimmer's recent The Rise of Brand Response or "Why take two bottles into the shower" article, Paul Squires, managing director of Perera, uses Ryanair's ad to really explain Brand Response...
15 Sep 2010
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Greg Grimmer
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, on why we should all take note of Brand Response...
13 Sep 2010
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Simon Andrews
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, shares some international learning; gives examples of how mobile is changing lives; and talks Android, Brand Cathedrals and Chips...
07 Sep 2010
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Brian Jacobs
In response to Derek Jones's article, "Is it a struggle to build digital agency relationships?", Brian Jacobs, founder of Brian Jacobs and Associates, explains why we need to "drop the attitude and pick up the ideas"...
06 Sep 2010
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William Cooper
informitv's William Cooper on the future of 3D television without glasses...
01 Sep 2010
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Derek Jones
The conference was not just about the BBC and Sky - it was about an industry that felt it delivered world-class, diverse and (often) risk-taking content, but was not getting enough recognition and that was suffering unreasonable pressure on production budgets...
01 Sep 2010
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Derek Jones
Derek Jones, MD for MediaTel Group, asks if "the temptation in the digital world is more and more to play safe, save time (and cost) and use the middleman...?"
01 Sep 2010
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Jason Cromack
Jason Cromack, chief executive officer of Lateral Group, explains how the future of government advertising depends on communicating with the public "in a way that succeeds in combining the traditional platforms through which campaigns are conducted..."
31 Aug 2010
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Lucas Brown
Lucas Brown, joint MD at Total Media Limited, explains why and how the IPA's Value of Advertising group wants to "create a culture of effectiveness"...
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