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Results categorised as Media Commentators
04 Oct 2010
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David Spon-Smith
In response to Derek Jones' Standing out in a world of TV clutter article, David Spon-Smith, consultant at Accenture, joins John Billett's discussion - Is television out of touch when it comes to marketing itself?
01 Oct 2010
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Helen Gawor
Helen Gawor, Connect Insight, says: "Online advertising effectiveness studies became a joke when one research supplier was asking respondents 'Have you seen any advertising for X brand' when the ad was clearly on the page hosting the research...when it's bad, it's really bad!"
30 Sep 2010
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Robert Kenny
In response to Raymond Snoddy's article, Robert Kenny, MD at Human Capital, says: "Local TV has a high hurdle to clear to reach profitability, and with waning consumer interest and increasing competition for ad revenue the bar is getting higher all the time..."
29 Sep 2010
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Nigel Walley
Nigel Walley, managing director of Decipher, says: "The Canvas project has been tortuously slow, and since 2007 the world has changed"...
28 Sep 2010
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Simon Kendrick
Simon Kendrick, research manager at Essential Research, unveils the real facts about mobile internet usage...
24 Sep 2010
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Richard Bedwell
In response to Derek Jones' Standing out in a world of TV clutter article, Richard Bedwell, director at Bedwell Media Ltd, joins John Billett's discussion - Is television out of touch when it comes to marketing itself?
24 Sep 2010
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Liz Jaques
Despite the killer headlines, it seems unlikely that Blackberry's new tablet device will come anywhere near to denting Apple's leading market share, let alone diminish it completely.
23 Sep 2010
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John Billett
In response to Derek Jones' Standing out in a world of TV clutter article, John Billett, director and owner of Johnbillett.com, wonders why so many media businesses fail to market themselves...
21 Sep 2010
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William Cooper
informitv's William Cooper comments on the new Toshiba and Netgem 'multifunction adapter' (set-top box) - the latest development in the exciting world of internet-enabled television...
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