SEARCH
Results categorised as Media Commentators
21 Jan 2011
|
Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, says a number of events have happened this week to reinforce the view that the GAFA is in charge (and also demonstrate how the big four - Google, Apple, Facebook and Amazon - are going to keep bumping in to each other)...
17 Jan 2011
|
Neil Sharman
Neil Sharman, head of research and analysis, Telegraph Media Group, says we are distracted from two truths about advertising. Firstly branding online works. Secondly print advertising works in a different way to ads on TV, helping increasingly picky consumers make active choices.
14 Jan 2011
|
Simon Andrews
In the second Mobile Fix of 2011, Simon Andrews, founder of the full service mobile agency addictive!, says retailers with a smart mobile strategy will gain a competitive advantage over those who sit back and watch new tools and new players re-engineer retailing.
10 Jan 2011
|
Greg Grimmer
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, begs, borrows and steals predictions for the year ahead - Sorrell is going to get richer; it will be the year of mobile or location-based ads or digital outdoor (maybe); MySpace will shut; and Mail Online will become bigger than bbc.co.uk/news to name just a few...
07 Jan 2011
|
Simon Andrews
In the first Mobile Fix of 2011, Simon Andrews, founder of the full service mobile agency addictive!, points to predictions for the year ahead - and makes a few of his own...
20 Dec 2010
|
Derek Jones
There has been plenty to discuss in the last twelve months and we have covered much of it across Newsline and at MediaTel Group events. I cannot see 2011 being any less interesting.
17 Dec 2010
|
Simon Andrews
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, says the hype is finally coming true...
14 Dec 2010
|
Greg Grimmer
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer: "Wasn't the internet supposed to encourage freedom, proliferation of brands and consumer choice? The actuality is that it is dominated by a hegemony of super brands."
13 Dec 2010
|
William Cooper
informitv's William Cooper says "for ITV, the challenge may be to think global while acting locally"...
13 Dec 2010
|
Vic Davies
In response to Derek Jones' 'Will video kill the reach and frequency stars?' article, Vic Davies, course leader and senior lecturer at Bucks New University, says it will be dangerous if the digital behavioural concept gets used as a trading currency...
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer