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Results categorised as Media Commentators
12 Oct 2016
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Roy Jeans
A few evangelical experts are leading everybody else at great speed towards a little-understood destination. Here, CPUK's Roy Jeans explains the consequences.
10 Oct 2016
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Elspeth Cheung
Brands looking to diversify must ensure they don't dilute their proposition, warns Millward Brown's Elspeth Cheung
04 Oct 2016
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Lee Baring
Does live video streaming really have the potential to disrupt the traditional broadcast model, asks VCCP's Lee Baring.
03 Oct 2016
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Heather Andrew
Following 2016's Rio Games, brands should be confident about featuring disability in advertising, writes Heather Andrew
28 Sep 2016
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Richard Shotton
Napoleon's Army saved many lives by only treating the more seriously wounded first. Here, Richard Shotton explains how the same principle could save millions of modern marketing pounds.
27 Sep 2016
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Bob Wootton
Bob Wootton investigates the rumour that one part of a holding group has told media owners to trade their way - or don't trade with them at all.
27 Sep 2016
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Nick Manning
Last week was a tumultuous one for the ad industry, writes Ebiquity's Nick Manning - and the consequences could be monumental.
21 Sep 2016
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Mark Jackson
MC&C media's Mark Jackson asks if Facebook's News Feed has been a harbinger of doom for traditional media or the gateway to new opportunities.
12 Sep 2016
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Mark Finney
Viewability is an important issue, but trying to force users to view is not the solution, writes ISBA's Mark Finney
12 Sep 2016
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Richard Shotton
Richard Shotton journeys back in time to the Second World War, where he says brands could learn a thing or two about data...
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