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Results categorised as Media Business
27 Aug 2020
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Michaela Jefferson
WPP suffered a -15.1% drop in net sales as the Covid-19 crisis took hold in the second quarter of this year - an "inevitable downturn" according to CEO Mark Read, but "better than our expectations".
17 Aug 2020
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Mike Fletcher
Fortnite has got itself banned from the Apple App Store but as Mike Fletcher explains, it looks to have been a sublime marketing manoeuvre
05 Aug 2020
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Raymond Snoddy
In the wake of James Murdoch’s resignation from the board of News Corp, Ray Snoddy shares his own memories of the Murdoch dynasty
30 Jul 2020
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Michaela Jefferson
Newsworks' executive chair Tracy De Groose is to step down this September, with Jo Allan appointed managing director to lead the national newsbrand marketing body in her place.
27 Jul 2020
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Michaela Jefferson
According to Zenith's latest adspend forecasts, digital advertising is to claim a 51% share of total global advertising expenditure this year.
24 Jul 2020
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Mike Fletcher
Snapchat’s 238 million users opened the app an average of 30 times a day during the global lockdown and increased their watch time of Shows by 45% year-on-year.
24 Jul 2020
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Mike Fletcher
Publicis Groupe says that it’s ‘well armed’ to weather the financial storm fuelled by COVID-19, after reporting a 9% rise in half-year net revenues and a 4.3% increase in pre-tax profits for the first six months of 2020.
20 Jul 2020
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Michaela Jefferson
Meanwhile, the magazines and digital properties for Sea Angler, Car Mechanics and Your Horse are to move into new ownership under Kelsey Media.
15 Jul 2020
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Michaela Jefferson
In what the TV marketing body has described as "miserable" news, Tess Alps - the founding CEO and current non-executive chair of Thinkbox - is set to retire at the end of 2020.
11 Jul 2020
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Michaela Jefferson
Beth Freedman has been named the new UK chief executive of Dentsu Aegis Network's full-service agency, dentsu X, replacing Patrick Affleck.
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