SEARCH
Results categorised as Media Business
29 Oct 2020
|
The Media Leader Staff
The UK ad market is not expected to recover until 2022, according to the latest AA/WARC Expenditure Report. Here, industry bosses comment on the findings
29 Oct 2020
|
Christianne Wahl
All Christianne Wahl from VidMob wants for Christmas this year is for creative and media to unite in time for the festivities
26 Oct 2020
|
Dominic Mills
What does the future hold for short-form ads? Dominic Mills looks for answers and assesses the legacy of IPG’s outgoing CEO.
23 Oct 2020
|
Sam Tidmarsh
According to a 2016 report from research charity Nesta, the total size of the UK local advertising market is estimated at £2.6 billion a year.
22 Oct 2020
|
The Media Leader Staff
While the erosion of UK marketing budgets slowed in Q3 2020, a -23.3% fall in adspend is still predicted for the year as a whole, according to the latest from the IPA Bellwether Report. Here, industry bosses react to the news.
20 Oct 2020
|
Michaela Jefferson
Alexis Nasard has been hired as the new chief executive of data and insights business Kantar, following almost three decades in the FMCG and retail sector.
19 Oct 2020
|
Dom Boyd
Responding to last week's Mills on Monday column, Kantar's Dom Boyd argues that brand value measurement is in fact critically important for marketers, as he reveals an uncomfortable truth about UK brands.
16 Oct 2020
|
Michaela Jefferson
The new Starcom CEO reveals her plans for the agency, her advice for working parents, and why she advocates a team-first rather than client-first approach.
15 Oct 2020
|
Michaela Jefferson
IFABC is a global federation of bureaux members from 27 countries. It provides a forum for these organisations to come together, share knowledge and develop collaborative solutions that support trust and transparency in media.
13 Oct 2020
|
Nick Manning
Nick Manning makes the case for consultants to offer a more analytical form of media insights and data scrutiny
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer