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Results categorised as Media Business
04 Dec 2020
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Anne Tucker
Mediatel Connected took home the "Best Realisation of Research" award for its Consumer Surveys app during last night's MRG Awards.
02 Dec 2020
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Mike Fletcher
GroupM has revised its forecast over the decline of UK advertising, believing it will shrink by 4.4% this year, as opposed to the 12.5% first predicted back in June.
01 Dec 2020
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Bob Wootton
Bob Wootton gets a lesson in cross-industry audience research as he recalls his experiences of attending virtual events over lockdown 2
30 Nov 2020
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Jamie Venerus
It's time for media auditing to be turned on its head, writes Jamie Venerus, founder of Beta Firinn.
30 Nov 2020
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Julian Dailly
Partner content:If you’re facing stretched budgets and research cutbacks, you’re not alone. Savanta's Julian Dailly explains how to build knowledge efficiently to make business critical decisions in the current climate.
27 Nov 2020
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Michaela Jefferson
Affleck reflects on his experience moving agencies mid-pandemic and considers whether the industry's pitch process is still fit for purpose.
25 Nov 2020
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Mike Fletcher
JCDecaux UK has beaten off stiff competition to win a 10-year contract to provide double-sided digital advertising across Manchester City centre.
25 Nov 2020
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The Media Leader Staff
Location and operator data specialist Mobsta has promoted its former client director, Matt Longley, to managing director with immediate effect.
23 Nov 2020
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Michaela Jefferson
Media researcher, Professor Karen Nelson-Field tells Michaela Jefferson about her new attention-focused media planning tool and why it could transform the way media is bought and sold
23 Nov 2020
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Dominic Mills
Dominic Mills gets to grips with the industry's green agenda before reviewing more Christmas ads
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