SEARCH
Results categorised as Media Business
27 Jan 2014
|
Dominic Mills
The pressure for IPG as it waits to see what happens in a post-'Publicom' world has forced it to make a hasty deal that has quickly gone wrong. But in this climate of uncertainty and fear botched deals really don't help.
27 Jan 2014
|
The Media Leader Staff
Display Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013 compared to the same period the year before, according to the latest findings from Nielsen.
24 Jan 2014
|
The Media Leader Staff
Newsline presents a short video of media predictions and wish-lists from the annual Year Ahead event - including interviews with MediaCom's Claudine Collins, ISBA's Bob Wootton and journalist Raymond Snoddy.
16 Jan 2014
|
Ellen Hammett
The Q4 2013 Bellwether Report, published today, reveals a strong upwards revision to marketing budgets, marking the fifth quarter of consecutive growth and the second-highest rate of growth in the survey's history.
15 Jan 2014
|
Raymond Snoddy
ITV's submission to the Culture, Media and Sport Select Committee argues for top-slicing the licence fee, but the document reveals flashes of the blade, says Raymond Snoddy - and some bare-faced cheek.
14 Jan 2014
|
Torin Douglas
Torin Douglas speaks with Dominic Grounsell, marketing director of RSA's MORE TH>N, about the advertising power of Facebook for the insurance brand, big data scepticism and how clients should work closer with media owners.
10 Jan 2014
|
David Pidgeon
New figures from the Advertising Association and Warc show highest year on year growth for three years is fueling optimism.
09 Jan 2014
|
David Pidgeon
European Commision grants unconditional clearance for merger to form the Publicis Omnicom Group.
09 Jan 2014
|
David Pidgeon
The global CEO will be leaving the company to become co-founder and CEO of a new tech start-up - and will be replaced by Yannick Bolloré, the 33-year-old son of the network's controlling shareholder.
08 Jan 2014
|
Raymond Snoddy
As tablet sales sky rocket, what are the implications for publishers that started life in print media? Raymond Snoddy looks at the path to a truly workable print-online strategy.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer