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Results categorised as Media Business
21 Feb 2014
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David Pidgeon
Amazon has today announced it is to launch the "UK's most complete digital video service", re-branding its LOVEFiLM service and incorporating it into its UK website via Amazon Prime.
20 Feb 2014
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David Pidgeon
The Independent looks to boost its digital offering with a free app that combines a mixture of newspaper design with digital interactivity.
19 Feb 2014
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Raymond Snoddy
If Mike Luckwell thinks it's worth the effort to try to save Reader's Digest from an apparently inevitable extinction, it would be best to pay attention - but can he really make a profit from the 'frisky over 50s'?
12 Feb 2014
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Raymond Snoddy
Let's assume for a moment, writes Raymond Snoddy, that Lord Grade's plans for the BBC and Channel 4 are serious ideas rather than jolly wheezes dreamt up over a bottle of claret, and try to envisage some of the consequences...
11 Feb 2014
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David Pidgeon
Market fragmentation, a lack of transparency and poor quality inventory for online video is costing advertisers, experts warn - with complacency - from both advertisers and media agencies - compounding the situation.
10 Feb 2014
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David Pidgeon
Hamish White, the man in charge of developing the Sun's 'Goals' video app - which helped pave the way to placing the newsbrand's content behind a paywall - has said that storytelling has been vital to its success.
10 Feb 2014
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Dominic Mills
From new forms of communication to new ways of working, agencies need to embrace change or get squashed, writes Dominic Mills.
05 Feb 2014
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Raymond Snoddy
Newspapers are making the right changes to cope with a digital world - yet by comparison, TV news channels seem stuck in the 90s with their mantras of "breaking news" when absolutely nothing is happening. Are their days numbered?
30 Jan 2014
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David Pidgeon
Despite advertising stimulating competition, innovation and expansion, only 30% of UK SMEs make any investment, according to a new report from the Advertising Association and Deloitte.
27 Jan 2014
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Dominic Mills
The pressure for IPG as it waits to see what happens in a post-'Publicom' world has forced it to make a hasty deal that has quickly gone wrong. But in this climate of uncertainty and fear botched deals really don't help.
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