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Results categorised as Media Business
30 Oct 2014
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David Pidgeon
Cox, who took over after Steve Auckland quit to become the new chief executive of ESI Media earlier this year, has been a senior media executive, director and broadcaster for more than 30 years.
22 Oct 2014
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Raymond Snoddy
Based on compelling new evidence, the idea that digital advertising is going to suck the life out of traditional television is looking increasingly unlikely, finds Raymond Snoddy.
16 Oct 2014
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David Pidgeon
Newsline presents industry reaction from Possible, Indicia, Gekko, Jaywing and MEC.
16 Oct 2014
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David Pidgeon
A record 309,000 users signed up to Sky's mobile service Sky Go Extra, proving the is a growing appetite to watch content on the move.
16 Oct 2014
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The Media Leader Staff
As companies invest more in brand building and expanding their sales, the Bellwether predicts strong adspend growth this year.
08 Oct 2014
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David Pidgeon
Future Fusion will combine the staff of FuturePlus and NGIN and picks up existing clients including Sony Mobile, EE, Microsoft Xbox, HP, Tesco and Virgin Holidays.
07 Oct 2014
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David Pidgeon
The CEO of Xaxis EMEA, Caspar Schlickum, has defended the way his business operates, but others argue clients are not getting value for money.
02 Oct 2014
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David Pidgeon
Quantcast says the deal will allow it to leverage its knowledge of consumers' online behaviour with Struq's ability to personalise an ad based on perceived interests.
01 Oct 2014
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David Pidgeon
Capitalising on the newsbrands' considerable audiences, MyMail is an extension of the Mail Rewards Club, a loyalty programme with more than a million customers.
30 Sep 2014
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David Pidgeon
The new newspaper advertising transaction system must involve every publisher or the project risks wasting agency time rather than bringing greater efficiencies, industry has been warned.
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