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Results categorised as Media Business
28 Apr 2016
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The Media Leader Staff
ISBA, which represents 450 major brands, including Unilever, Coca-Cola and Santander, consulted with lawyers and media experts on issues advertisers felt had "undermined" trust between clients and agencies.
28 Apr 2016
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Andy Goldsmith
Technology, data and societal shifts have all changed the rules of the game, writes Primesight's Andy Goldsmith.
27 Apr 2016
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Torin Douglas
Paris, 1986, and Torin Douglas witnesses a media industry gripped by great change - as well as a colossal 626-page newspaper
27 Apr 2016
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The Media Leader Staff
DCM has announced the promotion of Davina Barker to sales director amid a wider restructure.
27 Apr 2016
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Raymond Snoddy
Finally, some parts of the newspaper market have discovered rare particles of hope, writes Raymond Snoddy.
21 Apr 2016
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Ellen Hammett and David Pidgeon
The rise of live video streaming is set to disrupt the traditional sports broadcast model, Havas' global CEO of sports and entertainment has warned.
20 Apr 2016
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Raymond Snoddy
Culture Secretary John Whittingdale may have now become a focus for the press - but we have to look very closely at each and every motivation for penning articles about him.
15 Apr 2016
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Simon Daglish
Data insights are important, but which algorithm ever said a Gorilla should play the drums to sell chocolate, writes Simon Daglish
14 Apr 2016
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Jim Hodgkins
There's no doubt about it, computers will eventually start making creative and strategic decisions, writes VisualDNA's Jim Hodgkins.
13 Apr 2016
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David Pidgeon
Can media planning ever hope to return to the top table? Newsline reports on the latest industry debate - with views from ITV, 101, Enreach and Total Media.
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