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Results categorised as Media Business
08 Dec 2016
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David Pidgeon
In a move that will also seek to address the problem of adblocking and annoying ad experiences, Rubicon said it wants to "change advertising for good."
05 Dec 2016
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David Pidgeon
DCM will take over the contract, which is currently held by Pearl & Dean, from 12 December, and will see DCM cover 81% of cinemas in the UK, representing 3,107 screens at 485 sites.
05 Dec 2016
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Dominic Mills
From decoding the macho business talk, to predicting how other management consultancies will react, Dominic Mills assesses Accenture's surprise purchase of Karmarama.
30 Nov 2016
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David Pidgeon
GroupM's global chairman, Irwin Gotlieb, has said television broadcasters - against a backdrop of "distrust" and "bickering" over the subject - must move quicker to adopt addressable TV to help future-proof the medium.
22 Nov 2016
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Clarissa Windsor
In the new role of director of agency relations and trading, Batchelor will work alongside group commercial director Simon Kilby and the advertising leadership team to drive increased share of revenue across Bauer's platforms.
17 Nov 2016
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David Pidgeon
Following a blunder which saw Facebook miscalculate video views for more than two years, the social media platform has this week announced changes to way it handles its data and insights.
16 Nov 2016
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Raymond Snoddy
The only possible way to tackle the problem of fake news stories circulating around the world is for Google and Facebook to recognise finally what they are: media organisations.
15 Nov 2016
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The Media Leader Staff
From emerging tech and digital opportunities, to a new era of publisher collaboration, magazine media has much to look forward to, says Adam Bullock, co-founder of Contented.
11 Nov 2016
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David Pidgeon
Jan Gooding, who is also chair of the Publishers Audience Measurement Company, PAMCo, has now publicly called on digital players to be subjected to audits that match the scrutiny of traditional media.
10 Nov 2016
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John Moulding
GroupM chairman Irwin Gotlieb explains why TV can win marketing budgets previously used for trade promotion.
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