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Results categorised as Media Business
08 Mar 2017
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Jana Eisenstein
As the world marks International Women's Day, Jana Eisenstein sets out the challenges facing women and other diverse members of the media workforce - and why businesses must pay attention.
07 Mar 2017
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Bob Wootton
At best, clients can only make an informed guess as to the true scale of agency mischief, writes Bob Wootton.
06 Mar 2017
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The Media Leader Staff
The new deal means ITV will no longer broadcast any highlights, forcing the competitions off of terrestrial TV entirely. To compensate, BT said it will enhance its social media coverage to reach new audiences.
02 Mar 2017
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David Pidgeon
At Newsworks' Shift 2017 professor Patrick Barwise helped lead a strong case for evidence-based marketing decisions. Can it change the way advertisers view newsbrands?
01 Mar 2017
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Raymond Snoddy
The total craziness of Trump and the growing uncertainties surrounding Brexit could actually add up to the biggest boost traditional media has enjoyed in recent times, writes Raymond Snoddy.
28 Feb 2017
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Matt Byrne
Withholding payments for more than 90 days is the new norm as brands and agencies squabble over viewability and ad fraud issues, writes Matt Byrne.
24 Feb 2017
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The Media Leader Staff
New research from MC&C looking at marketers' attitudes towards risk and the impacts of Brexit has revealed that only 17% believe leaving the EU will be of benefit to the UK economy.
24 Feb 2017
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The Media Leader Staff
According to the latest ad blocking report from the IAB, the proportion of British adults currently using ad blockers has remained at 22% for the last year.
22 Feb 2017
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Raymond Snoddy
It's time big sports rights owners plucked up the courage to take a more sophisticated view of their long-term interests rather than maximising profits, writes Raymond Snoddy.
21 Feb 2017
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The Media Leader Staff
Kollman, who was most recently global head of insights at SABMiller, where she oversaw a team of 140, will play a key external-facing role working with Kantar's global clients.
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