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Results categorised as Media Business
12 May 2017
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David Pidgeon
The debate about online ad regulation was raised again this week - this time by the Times journalist who exposed how brands were inadvertently 'funding terror' through extremist YouTube videos.
10 May 2017
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Raymond Snoddy
As MacKenzie leaves the Sun, does this signal an end to the excessively rude in popular British journalism - or is Murdoch simply having a clean-up ahead of Ofcom's decision on 21st Century Fox's Sky bid? By Raymond Snoddy.
09 May 2017
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Ohad Tzur
A personalised web experience for every internet user, based on their behaviour, is not far off, writes Ohad Tzur. Here is what publishers need to know.
09 May 2017
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David Pidgeon
BT's online advertising wing will use Rubicon Project's exchange to connect advertisers to its ten million users across BT.com, BT Sport.com and the BT Sport and BT Wi-Fi apps.
08 May 2017
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Dominic Mills
The secret sauce of planning is in danger of thinning to the point of gruel, writes Dominic Mills. Plus: Tesco’s ineffective advertising.
03 May 2017
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The Media Leader Staff
King, who was previously the performance marketing agency's managing director, will be responsible for the strategic development and growth of the brand in the UK.
02 May 2017
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Helen Rose
Helen Rose, head of insight at the7stars, discusses the findings of new research uncovering what the new world of filter bubbles means for brand discovery.
27 Apr 2017
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David Pidgeon
At Mediatel's 2017 Planning Debate, experts warned that an over-reliance on data and a lack of human interaction was creating a chasm between planners and their audiences.
26 Apr 2017
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Ellen Hammett
MEC’s managing director, Sarah Hennessy, said client demands still lead the agency to the unrivalled scale of big players such as Facebook and Google, while concerns over context tend to take a back seat.
26 Apr 2017
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David Pidgeon
Premium publishers may have proved that context and quality of environment amount to increased ROI for advertisers, but the trading mechanics have yet to catch up. By David Pidgeon.
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