SEARCH
Results categorised as Media Business
10 Apr 2017
|
Dominic Mills
Taken captive by its own organisational structure, Pepsi’s in-house agency forgot to ask the questions that ought to be asked, writes Dominic Mills. Plus: Why Sorrell is like a beef chow mein.
10 Apr 2017
|
Roy Jeans
The general unaccountability of tech companies to our governments, and ultimately to us as citizens, is the bigger issue, writes Communication Partners UK's Roy Jeans
07 Apr 2017
|
Geoff Copps
Geoff Copps provides a new - and essential - spin on the growing debate around context in advertising.
06 Apr 2017
|
The Media Leader Staff
Blackwood Seven, the media platform that uses artificial intelligence to make planning and buying decisions, has appointed Elliot Parkus as UK managing director.
04 Apr 2017
|
Richard Marks
Media has been obsessed with predicting and planning for life after the digital revolution. Research The Media’s Richard Marks asks whether that future is now with us.
04 Apr 2017
|
David Pidgeon
Curtis, who joined ELLE in 2004 and was previously the publication's fashion editor, replaces Lorraine Candy, who departed in November 2016.
04 Apr 2017
|
The Media Leader Staff
BARB, the body that measures UK TV audiences, has promoted its deputy research director, Joe Lewis, to head of insight.
03 Apr 2017
|
Dominic Mills
Some people argue neuroscience is turning ad creativity into a manipulative, painting-by-numbers game, but Dominic Mills only sees more effective advertising. Plus: Grey plays gesture politics.
29 Mar 2017
|
The Media Leader Staff
TabMo, the programmatic mobile video specialists, has recruited Dan Read for the newly-created role of head of trading and platform sales.
28 Mar 2017
|
David Pidgeon
The move, confirmed on Tuesday, should shine some light on the murky world of adtech supply chains, where dozens of players extract fees as an ad moves along the pipes from advertiser to publisher.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer