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Results categorised as Media Business
11 Apr 2018
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The Media Leader Staff
Snap has this week hired Facebook's director of agency partnerships, Ed Couchman, as its new general manager for the UK - while promoting Claire Valoti.
11 Apr 2018
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Raymond Snoddy
The only tangible outcome of what was supposed to be a searing examination in Congress of Facebook was a 5% rise in the company's share price, laments Raymond Snoddy. At least the Lords are right on the money...
11 Apr 2018
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The Media Leader Staff
Facebook CEO Mark Zuckerberg has answered questions from US Senators this week about data privacy practices in the wake of the Cambridge Analytica scandal. Here, experts share their views on what this means for adland.
11 Apr 2018
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The Media Leader Staff
Based in its London office, Manning will focus on international expansion for the Ascential company, and joins after a decade working for Ebiquity, where he was chief strategy officer.
10 Apr 2018
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Tracey Follows
The obsession with the academic's 'brand purpose' mantra has led agencies and marketers astray.
09 Apr 2018
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Dominic Mills
Some month, so far eh? This week Dominic Mills looks at the Shakespearean-style drama of WPP, ISBA’s tangle with Ebiquity and and the ‘will-they-won’t-they-join-BARB’ saga involving YouTube.
06 Apr 2018
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Celine Saturnino
Losing third party data will shine the spotlight on Facebook’s own data, writes Total Media's Celine Saturnino. Expect cobwebs.
06 Apr 2018
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David Pidgeon
In a statement issued on Friday (6 April) GroupM said Gotlieb would be transitioning to a senior advisory role with WPP and will remain active in the industry.
05 Apr 2018
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Justin Sampson
From the next stages of Project Dovetail, to measuring the likes of Facebook and YouTube, BARB's chief executive, Justin Sampson, explains what the future has in store.
04 Apr 2018
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Raymond Snoddy
With their watersheds and regulatory imposed limitations on nudity, violence and profanity, public service broadcasters must look rather quaint to younger generations, writes Raymond Snoddy.
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