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Results categorised as Media Business
14 Sep 2018
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Michaela Jefferson
A new book reveals why we're wrong about almost everything - and how we can get a better hold of reality. Michaela Jefferson meets the author to find out what advertisers could learn.
14 Sep 2018
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The Media Leader Staff
From Monday the cover price of the Daily Mail is set to rise from 65p to 70p. The 5p increase is the first weekday rise since February 2016.
13 Sep 2018
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David Pidgeon
Speaking to Mediatel at Dmexco 2018, Damon Reeve said he wants publishers to be the primary decision makers in a market where they are currently on the periphery.
12 Sep 2018
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Raymond Snoddy
We are routinely and rightly exercised by the politics of equality - but poor old ageism, so far as the media and communications industries are concerned, gets pushed down the emotional pecking order, writes Raymond Snoddy.
11 Sep 2018
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John Lowery
The retailer's latest campaign is like an advert for communism, writes John Lowery - fabulous in principle but there are a few associated downsides...
10 Sep 2018
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John Reynolds
In the past few weeks the advertising giant shut the Scotland office of its Wavemaker media agency, with a source claiming it struggled to attract clients.
10 Sep 2018
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The Media Leader Staff
Reach, publisher of the Mirror and the Express, is joining the joint digital ad sales house as a founding partner alongside Guardian News & Media, News UK and The Telegraph.
10 Sep 2018
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Dominic Mills
They wield incalculable power, but where’s the accountability? The time for independent verification of algorithms is only around the corner - despite the headaches it will cause, writes Dominic Mills.
10 Sep 2018
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Tracey Follows
Nike's latest campaign has taken an issue which divides people along demographic lines and used it to create further division, writes Tracey Follows. The result will almost certainly alienate many ordinary consumers.
10 Sep 2018
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Neil Tookey
Neil Tookey on why Chris Evans' departure from the BBC to join Virgin - on the back of the defection of BBC veteran Eddie Mair to LBC - is a coup for commercial radio.
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