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Results categorised as Media Business
01 Oct 2018
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Dominic Mills
Adblocking now threatens mobile more than any other channel, so why has the industry collectively stopped talking about it, asks Dominic Mills. Plus: Why Heinz's new Salad Cream ad should be served with a dollop of euthanasia.
28 Sep 2018
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David Pidgeon
Next, which is cutting TV and print advertising, seems to be confusing the digital transformation of its business with its online marketing strategy.
27 Sep 2018
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Michaela Jefferson
At the end of September Bob Wootton will be stepping down as executive director of FEPE, the global body for the out of home industry.
26 Sep 2018
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Raymond Snoddy
Ray Snoddy outlines the winners and losers following Comcast's epic £30.6bn bid for Sky - and looks ahead to possible future deals.
26 Sep 2018
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Michaela Jefferson
After much speculation, WPP has today announced the creation of a new brand experience agency VMLY&R, unifying digital agency VML and creative agency Y&R.
26 Sep 2018
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The Media Leader Staff
Following Comcast's £30.6 billion winning bid for Sky, Mediatel presents a timeline charting the broadcaster's fascinating rise.
24 Sep 2018
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David Pidgeon
US cable giant Comcast has emerged as the winner after a blind auction for Sky on Saturday - scuppering Rupert Murdoch's long-held plans to take full control of the broadcaster.
24 Sep 2018
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Dominic Mills
How will Global's move into out-of-home change the structure of an industry on the point of consolidation, asks Dominic Mills. Plus: Why Forrester's study of the world of big media agencies is a joke.
21 Sep 2018
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The Media Leader Staff
Amazon is predicted to overtake Oath and Microsoft in the US advertising market this year - placing it in third position behind Facebook and Google. Here, industry experts share their views on the significance of the news.
20 Sep 2018
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The Media Leader Staff
Global, the UK's largest commercial radio group, has moved into the out-of-home sector with the purchase of Primesight and Outdoor Plus. Here, experts share their views on the surprise deal.
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