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Results categorised as Media Business
09 Oct 2018
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Michaela Jefferson
Since launching in 2015, Publicis Media's innovation practice - NextTECHnow (NTN) - has contributed a total of £2.5 million into the UK adtech community by connecting brands to marcomm start-ups.
09 Oct 2018
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Michaela Jefferson
Dentsu Aegis Network has acquired specialist B2B market research company, B2B International, as it continues to expand its marketing offering.
09 Oct 2018
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The Media Leader Staff
Wavemaker has appointed Candice Odhams as its new managing director, replacing Anna Hickey, who was promoted to COO in April.
05 Oct 2018
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Michaela Jefferson
BTI Studios, a media localisation and access services company for the entertainment industry, has hired the former chief executive of Exterion Media, Shaun Gregory, as its new CEO.
05 Oct 2018
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Michaela Jefferson
Michaela Jefferson talks to the lively Hearst UK CEO about new ways of making money, working with agencies - and why the adspend pendulum will swing back to magazine media.
04 Oct 2018
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David Pidgeon
CEO Mark Read names Stephan Pretorius as chief technology officer, Lindsay Pattison as chief client officer, while Andrew Scott is confirmed as the permanent COO.
03 Oct 2018
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The Media Leader Staff
Social and creative agency eight&four has hired Lucy Walker as its first audience director.
03 Oct 2018
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Helen Rose
The industry likes to talk about transparency in media - but less so when it comes to media research, writes the7stars' Helen Rose. It's time to change that.
02 Oct 2018
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Richard Marks
From Spotify analysing your musical mood to in-car facial recognition, is emotional targeting of advertising logical - or even ethical? Research the Media’s Richard Marks investigates.
01 Oct 2018
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Dominic Mills
Adblocking now threatens mobile more than any other channel, so why has the industry collectively stopped talking about it, asks Dominic Mills. Plus: Why Heinz's new Salad Cream ad should be served with a dollop of euthanasia.
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