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Results categorised as Media Business
17 Oct 2018
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David Pidgeon
Mediatel reports back from ITV's Palooza - where a new 'scaled-up' business case was made with plenty of celebrity and glitter.
17 Oct 2018
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Michaela Jefferson
In her new role, Murphy will be responsible for leading and developing the agency's positions in the UK market as a specialist digital agency that aligns strategy with creative and media.
17 Oct 2018
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David Pidgeon
The ongoing chaos surrounding Brexit has led to the weakest growth in total marketing budgets since the fourth quarter of 2015, according to the latest IPA Bellwether report.
15 Oct 2018
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Dominic Mills
Karmarama says the ‘customer’ is dead - too bad its parent company thinks the opposite, writes Dominic Mills. Plus: a bonanza beckons for OOH’s long tail, while the IPA Effectiveness Awards prove that TV still rules.
15 Oct 2018
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John Reynolds
In this week's Media and Marketing podcast, host John Reynolds interviews Jon Sharpe, Europe CEO of newly merged WPP business VMLY&R.
12 Oct 2018
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David Pidgeon
Hot on the heals of one of 2018's most surprising double deals, Global has today announced a third out-of-home acquisition with a binding offer to buy Exterion Media.
11 Oct 2018
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David Pidgeon
As Ogilvy delivers on a global simplification strategy, its new UK leadership team has been unveiled today - and includes the agency's first ever chief customer officer.
11 Oct 2018
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David Pidgeon
The publisher, which owns more than 200 regional titles and had already launched a strategic review of its business, has been struggling with a £220m repayment.
09 Oct 2018
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Lucy Markham
It may put some noses out of joint, but it's time for closer collaboration, writes Bountiful Cow's Lucy Markham.
09 Oct 2018
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David Pidgeon
The "collapse" of big brand 'marketing universities' over the last twenty years has contributed to a "profound" recruitment issue, the CEO of insurance firm Hiscox USA has warned.
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