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Results categorised as Media Business
05 Nov 2018
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The Media Leader Staff
WPP's Wunderman UK has appointed Niki Foteinopoulou as lead data scientist, continuing to strengthen its data and analytics team.
05 Nov 2018
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Dominic Mills
The key figures for some social media platforms show costs are up while engagement is down - so why are advertisers choosing to ride it out, asks Dominic Mills. Plus: an estate agent’s wet dream, and annoying headlines.
01 Nov 2018
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Michaela Jefferson
Since becoming a fully-fledged bank a year ago, Monzo has become the UK's fastest growing bank with a billion pound valuation. Here, its marketing boss explains the strategy behind the success.
01 Nov 2018
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The Media Leader Staff
Maddie Armitage will be joining Dentsu Aegis Network as chief data officer for the UK & Ireland.
01 Nov 2018
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The Media Leader Staff
Following the appointment of Unilever's Keith Weed as president, the Advertising Association (AA) has appointed Sharon Lloyd Barnes as its new commercial director.
31 Oct 2018
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Raymond Snoddy
How many high street chains will have to close, or local newspapers be driven to extinction, before anything meaningful is done to make the big tech firms pay fair tax, asks Ray Snoddy.
31 Oct 2018
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Andrea Marsh
Exterion Media's Andrea Marsh expects OOH to grow by embracing video - but it will require forward-thinking agencies and clients to work together...
31 Oct 2018
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Michaela Jefferson
timeTo, adland's answer to the MeToo movement, is today launching a multi-platform advertising campaign, designed to encourage people to consider where they would draw the line between normal interaction and sexual harassment.
30 Oct 2018
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Michaela Jefferson
Old stereotypes die hard and according to new research, a worryingly large percentage of men and women still believe that finance is a man's game.
30 Oct 2018
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Michaela Jefferson
The Specialist Works has made two senior appointments: Katie Lobina as trading director and James Olney as head of data and analytics.
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