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Results categorised as Media Business
26 Nov 2018
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David Pidgeon
In another effort to simplify its group structure, WPP is to merge J. Walter Thompson - the world’s oldest advertising agency at 154 years - with digital network Wunderman.
26 Nov 2018
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Dominic Mills
There are times when the industry gives the impression it is ashamed of what it does, writes Dominic Mills - but it should lift its head and look at the bigger picture. Plus: how Artefact is embracing geekiness with pride.
26 Nov 2018
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The Media Leader Staff
The promotion comes a little over a year since Stranger took on the CEO position at Starcom UK, and after two years also serving as president of global network clients, EMEA.
23 Nov 2018
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David Pidgeon
Despite strong opposition from the ad industry's lobbying body, Mayor of London Sadiq Khan has confirmed he is to press ahead with a ban on junk food advertising on the capital's transport network.
21 Nov 2018
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Stephen Broderick
The ways in which agencies have adapted since the ANA's 2016 probe into media rebates appear to have made some elements of trading even less transparent, writes Stephen Broderick.
20 Nov 2018
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The Media Leader Staff
With Amazon using its clout as a data-led business to muscle deeper into the advertising market, marketers say we can expect a further move away from traditional brand-building.
19 Nov 2018
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Julie MacManus
Back from Athens, Julie MacManus reports on the 2018 asi International Radio & Audio and Television & Video Conferences.
19 Nov 2018
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Dominic Mills
Dominic Mills is perplexed as to why some brands feel the need to indulge in Christmas ads, while those that should don't strike the right balance between brand and activation.
19 Nov 2018
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Michaela Jefferson
By 2020 programmatic advertising will account for more than 80% of digital media spend in the UK market, according to the Zenith's latest Advertising Expenditure Forecasts.
16 Nov 2018
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David Pidgeon
The news comes as publisher Shortlist Media announces a rebrand to The Stylist Group - leading on the female media brand it also publishes.
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