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Results categorised as Media Business
21 Jan 2019
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Michaela Jefferson
As part of a trio of promotions, performance marketing agency iProspect has elevated its managing director, Jack Swayne, to CEO, London with immediate effect.
21 Jan 2019
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Erika Mari
Bountiful Cow's Erika Mari reflects on the disappointing results of this year's IPA diversity survey and the concerns she has as a 35 year old woman working in the advertising industry.
21 Jan 2019
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Dominic Mills
Gillette's adoption of purpose is the last resort of a desperate marketing department, writes Dominic Mills
18 Jan 2019
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Michaela Jefferson
News UK has announced a restructure of its commercial division, The Bridge, bringing together print and digital in a shift towards a brand-focused, rather than platform-led, commercial publishing strategy.
17 Jan 2019
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Michaela Jefferson
Although expectations for consumer spend remain foggy, experts say public engagement with media and advertising will actually increase post-Brexit - creating a missed opportunity for marketers who pull their budgets too quickly.
16 Jan 2019
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The Media Leader Staff
Although some marketers still feel optimistic for 2019, Brexit chaos has dampened business and consumer confidence, driving down budgets and restricting marketing resources. Here, experts share their views on the findings.
16 Jan 2019
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David Pidgeon
After six consecutive years, UK marketing budget growth finally came to an end in the final quarter of 2018, according the latest IPA Bellwether report.
15 Jan 2019
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David Pidgeon
ForwardPMX combines the two independent businesses across North America, EMEA and APAC, pooling 700 staff across 20 offices.
15 Jan 2019
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The Media Leader Staff
Irwin joined Essence at the beginning of 2018 as chief operating officer for EMEA, prior to which he was COO at former Group M agency Maxus.
14 Jan 2019
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David Pidgeon
Spencer Berwin and Philip Thomas will leave their roles at the end of March and will remain with the business, while Chris Collins and Dallas Wiles step up.
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