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Results categorised as Media Business
21 Feb 2019
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Michaela Jefferson
IPG media agency UM has appointed Victoria Steward as its first head of growth, to develop the agency's growth strategy in the UK and support its global activity.
21 Feb 2019
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Jan Gooding
The wrong-headed belief that it is the brand, not the company, that must be ‘purposeful’ is leading to some very odd advertising.
20 Feb 2019
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The Media Leader Staff
Morris joined the group, previously Aegis Plc, in 1992 and went on to hold senior positions before founding Isobar in 2003 where, as CEO, he drove its expansion into one of the world’s leading digital agencies.
20 Feb 2019
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Richard Madden
There is an unconscious bias in adland that assumes the goal of marketing is merely to ‘optimise’. It is high time we prick this idea once and for all, writes BBH's Richard Madden
19 Feb 2019
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Michaela Jefferson
VIOOH, an automated trading platform for the out of home (OOH) industry, has appointed Natalia Escribano as chief commercial officer to head up its sales team.
15 Feb 2019
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Hannah McCready
Hannah McCready reflects on the media agency pitching process after attending Mediatel's Future of Brands
14 Feb 2019
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The Media Leader Staff
WPP’s out-of-home agency has announced that Taylor will be retiring in June 2019.
13 Feb 2019
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David Pidgeon
By offloading lower-end tasks back to the client it frees the agency to work on the much more important, bigger picture stuff.
13 Feb 2019
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Raymond Snoddy
The government-led review into the future of UK news has its heart in the right place, writes Raymond Snoddy - but there is much missing to really remedy publisher misfortunes.
12 Feb 2019
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Christian Polman
Ebiquity's Christian Polman summarises the key themes from last week's Future of Brands conference.
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