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Results categorised as Media Business
17 Oct 2019
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The Media Leader Staff
An "underlying tone of hesitancy" dominates UK business decisions, according to the Q3 IPA Bellwether report.
16 Oct 2019
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David Pidgeon
Podcasting and the rise of online listening - matched with growth in connected cars, 5G and smart speakers - is driving the market towards a new renaissance.
16 Oct 2019
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Raymond Snoddy
The latest financial figures from the Daily Telegraph provide a decent snapshot of the latest state of play in a difficult art – with good news and bad, writes Raymond Snoddy.
16 Oct 2019
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The Media Leader Staff
Diageo has teamed up with marketing and advertising conference MAD//Fest London to launch a search for start-ups who can deliver innovative experiences across its portfolio of drinks brands at MAD//Fest London on 13-14 Nov.
16 Oct 2019
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The Media Leader Staff
With new technologies like 5G on their way, improved augmented reality and simplified payment processes, brands are being urged to think harder about their social shopping strategies to ensure they maximise their spend.
15 Oct 2019
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Nick Manning
‘Brand experience’ currently sits in a silo and is often articulated through tactical means - when it should drive all aspects of consumer influence.
14 Oct 2019
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Simon Kilby
sponsor content: Ahead of the Future of Audio conference this week, Bauer Media's Simon Kilby places his bets on what will define the future of the medium.
11 Oct 2019
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Michaela Jefferson
Amy Watt has been appointed chief strategy officer of full-service media agency dentsu X, five months after Dentsu announced it would be merging three of its agencies under the brand for the UK market.
10 Oct 2019
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David Pidgeon
As we approach the end of 2019, what new trends should the industry be focused on? David Pidgeon reports on the top findings.
10 Oct 2019
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David Balko
Coming under government fire exposes Facebook’s true agenda, writes David Balko.
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