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Results categorised as Media Business
24 Oct 2019
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Michaela Jefferson
Radiocentre has launched a new campaign parodying the marketing hype surrounding tech company launches and highlighting radio as the "next big thing" for advertisers.
24 Oct 2019
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Jan Gooding
The current self-regulation of the market research sector is evidence of its health, writes Jan Gooding - so let's stick to our ethical principles to keep it that way.
23 Oct 2019
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Damon Reeve
Sponsor content: The programmatic ad market is currently failing both brands and publishers, writes The Ozone Project's Damon Reeve - here's what marketers can do to fix it.
23 Oct 2019
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Raymond Snoddy
Sky's decision to launch a news channel that ignores the biggest story in UK politics might sound appealing to many, but is wrong in principle and wrong in practice, writes Raymond Snoddy.
22 Oct 2019
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Adam Morton
When agencies are properly steeped in their client’s brands, it provides the platform to produce great work, writes Adam Morton. Yet too often it does not happen.
22 Oct 2019
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David Pidgeon
As the audio market grows to encompass streaming platforms, podcasts and new tech, agencies are calling for the sector to build a new system to effectively measure it.
21 Oct 2019
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The Media Leader Staff
HERlarious Comedy for Creatives takes place on 13 November, hosted at the UK headquarters of LinkedIn in central London. Join us!
21 Oct 2019
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Dominic Mills
The more Dominic Mills thinks about adland's new obsession with doing things "Faster, Better, Cheaper", the more irritated he becomes.
17 Oct 2019
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Marie-Clare Puffett
The industry needs to work together to convert the promises of online audio advertising into reality, writes IAB Europe's Marie-Clare Puffett.
17 Oct 2019
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The Media Leader Staff
The recent "underwhelming performance" of marketing budgets continued during the third quarter, with UK businesses recording a slim reduction in spending availability according to the Q3 IPA Bellwether report.
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