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Results categorised as Media Business
06 Jan 2020
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William Hanmer-Lloyd
There is a growing focus within marketing on the importance of gaining attention, rather than just reach. But how can it be effectively measured?
04 Jan 2020
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David Pidgeon
GroupM's long-serving forecast specialist, Adam Smith, has died following a battle with cancer.
03 Jan 2020
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Michaela Jefferson
Michaela Jefferson speaks with one of the UK's top media planners about his ambitious new plans - and the frustrations helping to drive them.
02 Jan 2020
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Michaela Jefferson
Facebook is planning to invest with agencies to enable them to deliver competitive advantage in the digital marketplace, according to the social media platform's director of agencies, UK and Ireland.
02 Jan 2020
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Rosie Kitson
Mindshare's Rosie Kitson outlines how agencies can fulfil their environmental duty without sacrificing their integrity or their bottom line.
01 Jan 2020
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Michaela Jefferson
Sutherland talks to Michaela Jefferson about getting the business back on track, painful pitches and bringing the positivity back to adland.
20 Dec 2019
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David Pidgeon
Following a six month consultation into the programmatic market's compliance with current data legislation, the Information Commissioner's Office (ICO) has made the early conclusion that parts of the sector are acting unlawfully.
19 Dec 2019
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Jan Gooding
Jan Gooding looks at ways to make sexual harassment in the workplace easier to identify, challenge and stop.
19 Dec 2019
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Bob Wootton
Bob Wootton ends the year by collating adland's loose ends in the hope they can find resolution in 2020.
18 Dec 2019
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Raymond Snoddy
From ferocious video streaming wars to dwindling trust in advertising, or the growth of commercial radio to the BBC's annus horribilis, Ray Snoddy reviews a year in media.
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