SEARCH
Results categorised as Media Business
09 Dec 2019
|
Adam Gilsenan
If we want to continue using personal data, we’re going to have to accept that there will be a short term investment to collecting it clean, writes Adam Gilsenan. And that's okay.
09 Dec 2019
|
Helen Rose
the7stars’ head of insight and analytics, Helen Rose, explores the appeal of looking back and how it can provide a direct line for brands to connect with consumers.
09 Dec 2019
|
David Pidgeon
Demand-side adtech business The Trade Desk has today announced a new partnership with EBX, the digital ad sales partnership between four major European broadcasters.
09 Dec 2019
|
Michaela Jefferson
Zenith also notes that the price of media has grown faster than adspend over the last 10 years as commercial audiences shrink.
06 Dec 2019
|
The Media Leader Staff
What started as a campaign at the end of December 2018 to challenge negative stereotypes, has quickly become a movement over this past year. Join us to celebrate.
06 Dec 2019
|
David Pidgeon
GroupM's latest adspend forecasts are incredible - but what happens when you factor in ad fraud? Plus: We'll eat our casquettes if come Boxing Day sales in £2,000 exercise bikes haven't spiked.
06 Dec 2019
|
The Media Leader Staff
WPP has completed the sell of 60% of its research and analytics business Kantar to Bain Capital, in a deal that is expected to return $1.2bn to WPP investors through a share repurchase programme.
05 Dec 2019
|
The Media Leader Staff
McDonagh, who is set to join the publisher of the Daily Mirror and Daily Express in January, will be responsible for delivering a data and customer strategy.
04 Dec 2019
|
Raymond Snoddy
If David Montgomery successfully takes ownership of JPI Media, his ambitions will only grow, writes Raymond Snoddy.
04 Dec 2019
|
Michaela Jefferson
Nine months after the consolidation of their global operations, Publicis Media has announced that Blue 449 will be integrated into the Spark Foundry brand in the UK from early next year.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer