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Results categorised as Media Business
10 Feb 2014
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David Pidgeon
Hamish White, the man in charge of developing the Sun's 'Goals' video app - which helped pave the way to placing the newsbrand's content behind a paywall - has said that storytelling has been vital to its success.
10 Feb 2014
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Dominic Mills
From new forms of communication to new ways of working, agencies need to embrace change or get squashed, writes Dominic Mills.
05 Feb 2014
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Raymond Snoddy
Newspapers are making the right changes to cope with a digital world - yet by comparison, TV news channels seem stuck in the 90s with their mantras of "breaking news" when absolutely nothing is happening. Are their days numbered?
30 Jan 2014
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David Pidgeon
Despite advertising stimulating competition, innovation and expansion, only 30% of UK SMEs make any investment, according to a new report from the Advertising Association and Deloitte.
27 Jan 2014
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Dominic Mills
The pressure for IPG as it waits to see what happens in a post-'Publicom' world has forced it to make a hasty deal that has quickly gone wrong. But in this climate of uncertainty and fear botched deals really don't help.
27 Jan 2014
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The Media Leader Staff
Display Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013 compared to the same period the year before, according to the latest findings from Nielsen.
24 Jan 2014
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The Media Leader Staff
Newsline presents a short video of media predictions and wish-lists from the annual Year Ahead event - including interviews with MediaCom's Claudine Collins, ISBA's Bob Wootton and journalist Raymond Snoddy.
16 Jan 2014
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Ellen Hammett
The Q4 2013 Bellwether Report, published today, reveals a strong upwards revision to marketing budgets, marking the fifth quarter of consecutive growth and the second-highest rate of growth in the survey's history.
15 Jan 2014
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Raymond Snoddy
ITV's submission to the Culture, Media and Sport Select Committee argues for top-slicing the licence fee, but the document reveals flashes of the blade, says Raymond Snoddy - and some bare-faced cheek.
14 Jan 2014
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Torin Douglas
Torin Douglas speaks with Dominic Grounsell, marketing director of RSA's MORE TH>N, about the advertising power of Facebook for the insurance brand, big data scepticism and how clients should work closer with media owners.
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