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Results categorised as News
06 Oct 2014
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David Pidgeon
The boss of Publicis' ad tech solutions business says that the entire procurement model is in disarray and forces media agencies to buy cheap, low quality and high risk inventory from online "cesspools" filled with ad fraud.
06 Oct 2014
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Ellen Hammett
VIDEO: Advertisers and agencies need to stop fishing in the "cesspools of inventory" if online ad fraud is to be tackled effectively, according to VivaKi's Marco Bertozzi.
06 Oct 2014
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Ellen Hammett
New research from AOL, unveiled on Monday at MediaTel's Automated Trading Debate, shows strong evidence that the rise of programmatic trading will serve to enhance creativity and storytelling across the advertising industry.
06 Oct 2014
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Niall Johnson
While The X Factor's earlier 8pm performance on Saturday certainly saw an improvement, the tears and forced drama was over shadowed by the BBC's sequinned secret weapon.
06 Oct 2014
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Dominic Mills
With the most detailed information on viewer shopping and lifestyle habits you could wish for, Tesco's Clubcard TV once looked like a strong advertising proposition. Where did it all go wrong?
03 Oct 2014
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Ellen Hammett
In an effort to increase marketplace transparency in the US, 4A's, ANA and the IAB have announced plans to create a cross-industry accountability program designed to fight ad fraud, malware and the piracy of intellectual property.
03 Oct 2014
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Niall Johnson
Thursday night saw the welcome return of BBC Two's critically acclaimed gangster drama Peaky Blinders (9pm) as Cillian Murphy's gangland boss welcomed in the 1920s with the usual visual flourish.
03 Oct 2014
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The Media Leader Staff
The capital boasts a raft of exciting outdoor advertising inventory but good sites, which offer impact, audience and location are not the sole preserve of London.
02 Oct 2014
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Ellen Hammett
Commissioned by BrightRoll and conducted by Nielsen, the study set out to determine how the pairing of mobile and TV advertising can build incremental reach for brand marketers and improve cost efficiency.
02 Oct 2014
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David Pidgeon
Quantcast says the deal will allow it to leverage its knowledge of consumers' online behaviour with Struq's ability to personalise an ad based on perceived interests.
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