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Results categorised as Digital
21 May 2014
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Raymond Snoddy
Like it or not, native advertising is here to stay - so let's learn to do it well, and in a way that serves the interests of publishers, journalists, advertisers and - above all else - readers and consumers. By Raymond Snoddy.
20 May 2014
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David Pidgeon
New research has revealed that the average 'tap rate' on an ad served within a newsbrand's tablet app is 0.79%, up to 40 times greater than the average online display click-through rate.
20 May 2014
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Ellen Hammett
Regional newspaper publisher Local World has announced the appointment of Matt Kelly for its new digital director role.
20 May 2014
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Lindsey Clay
There is no doubt that total viewing of video, in all its guises, is rapidly growing - but it doesn't make sense to rob the most effective form to pay for the others, argues Lindsey Clay, chief executive, Thinkbox.
20 May 2014
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The Media Leader Staff
Ahead of MediaTel's annual Media Playground event tomorrow, Kantar Media has prepared an infographic which reveals the differences in media habits between the young...and the not so young.
19 May 2014
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David Pidgeon
The former Guardian commercial director will be responsible for leading Bloomberg's multi-platform media operation across the regions.
19 May 2014
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Ellen Hammett
172 digital panels in the main terminal, gate rooms and baggage reclaim areas will be rebranded as 'Terminal Samsung Galaxy S5', alongside images of the device.
16 May 2014
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Simon Andrews
As speculation rises over whether Apple is going to buy Beats, Simon Andrews, founder of Addictive!, looks at how the tech giant is developing in the music space...
15 May 2014
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Ellen Hammett
Despite television's dominance, press and radio were found to be the next best at generating sales.
14 May 2014
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David Pidgeon
It has been widely reported that Yahoo, which has purchased around 40 start-ups in the last two years, will shut the app down entirely so the Blink team can work on Yahoo products.
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