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Results categorised as Digital
18 Jun 2014
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Ellen Hammett
Despite the growth of programmatic trading, most UK advertisers remain uncertain about real-time advertising (RTA), according to a new ISBA survey.
17 Jun 2014
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Ellen Hammett
Videos featuring cars and animals are most likely to engage UK online video audiences, according to new research from technology firm Coull.
17 Jun 2014
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Ellen Hammett
Tablet owners are significantly more likely to use over-the-top service apps such as Netflix, than those offered by both TV networks and operators, according to The Diffusion Group.
17 Jun 2014
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Ellen Hammett
In 2013 a drop of 8.4% was recorded across display and classified, while a decline of 6.2% is expected in 2014, with display faring slightly better than classified.
16 Jun 2014
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David Brennan
The plethora of over-the-top on-demand TV businesses has been talked up as a threat to 'traditional' TV since the early 1990s, writes David Brennan. But maybe - finally - the threat is beginning to become significant...
13 Jun 2014
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Simon Andrews
Apple is building an internal agency with 1,000 people and using them to compete with their long time agency partner TBWA. Can this really shake things up? asks Simon Andrews, founder of Addictive!
13 Jun 2014
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The Media Leader Staff
A new study charting the concerns of UK media owners has revealed that programmatic is considered the most important factor to ensure their future business success, closely followed by content marketing.
12 Jun 2014
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David Pidgeon
Following the lead of Apple, retail experts have said Britain's ailing high street shops should swap traditional customer service with 'customer experience' to ensure long-term survival.
12 Jun 2014
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Ellen Hammett
The e-commerce service which allows consumers to buy products online and collect them in-store will not survive the next five years as new home depository services launch, a leading retail expert has said.
12 Jun 2014
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Ellen Hammett
A new study from the Reuters Institute for the Study of Journalism reveals the influence journalists have on Twitter, with Caitlin Moran, Jon Snow and Grace Dent topping the list of most followed....
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