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Results categorised as Digital
01 Apr 2016
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The Media Leader Staff
Under the strict new measures businesses can be fined several thousands of pounds for "needlessly bamboozling" clients with "perplexing", "cocksure" and "alienating" terms.
31 Mar 2016
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Ellen Hammett
A new news stream, rolling coverage of the latest stories and access to enhanced sports data are just a few of the key features that The Telegraph has rolled out on to its new website.
31 Mar 2016
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Ellen Hammett
The upcoming US presidential elections, Rio Olympics and Paralympics and the UEFA EURO 2016 are set to help global adspend reach US$538 billion this year, according to Carat's latest ad expenditure forecast.
30 Mar 2016
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David Pidgeon
The new website will be more responsive than the current iteration to ensure it works on a range of screen sizes, and the apps have been described as having a "cleaner, smarter design," to improve the user experience.
29 Mar 2016
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The Media Leader Staff
Integrated with ITV Hub, the Yospace system allows ads to be selected according to the demographic of the viewer, a process that takes place in real-time and is reactive to the variances of a live environment.
29 Mar 2016
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Bob Wootton
Will the WPP boss's success percolate through the organisation to the thousands who prop it all up, wonders Bob Wootton. Plus: Exterion's tube win, ad effectiveness and clumsiness at Channel 4
29 Mar 2016
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Tom Moran
Now The Independent has shut down its print operations, TH_NK's Tom Moran looks at what changes it will need to make as it heads into the digital wilderness.
24 Mar 2016
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Tal Smoller
Following Videoscape 2016, Bloomberg Intelligence's Tal Smoller adds context to the recent advertising trends by looking at the prospects, changing consumer habits and the consequential shift towards digital advertising.
23 Mar 2016
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David Pidgeon
Amid criticism that there is a lack of "connected marketing" to serve tech-driven consumers, leading players from across the media industry argue we could witness the return of the full-service agency to remedy the problem.
23 Mar 2016
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Beckie Goodfield
From real-time optimisation, to storylines that progress across different screens, Ipsos Connect's Beckie Goodfield examines the game-changing developments for TV and its advertising.
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