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Results categorised as Digital
25 Apr 2016
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Ian Dowds
In media, everybody feels compelled to say that they have the technology and data to deliver 'the answer' - without actually saying what that answer is, writes UKOM's Ian Dowds.
21 Apr 2016
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Niall Johnson
The Sun recorded an impressive 10.2% increase in its web traffic in March, equating to an extra 208,000 visitors a day.
21 Apr 2016
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Ellen Hammett and David Pidgeon
The rise of live video streaming is set to disrupt the traditional sports broadcast model, Havas' global CEO of sports and entertainment has warned.
20 Apr 2016
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The Media Leader Staff
Sizmek's Ben Walmsley has been named digital commercial director of News UK's newly restructured commercial arm The Bridge.
20 Apr 2016
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Richard Marks
Research The Media's Richard Marks previews 'Audio Time', a new report from RAJAR looking at how the nation's consumption of all forms of audio breaks down by type, device and location.
20 Apr 2016
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Caroline Hugonenc
What will it take for the ad industry to settle upon a common measurement language, asks Tead's Caroline Hugonenc
18 Apr 2016
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Dominic Mills
YouTube might think it is "remaking TV", but its strategy is missing a crucial component, writes Dominic Mills - plus: VW's misleading ads cause more headaches for the car manufacturer.
18 Apr 2016
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The Media Leader Staff
New research from Videology and Gain Theory has analysed the impact of video in driving offline, in-store sales - revealing positive return on investment figures.
15 Apr 2016
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The Media Leader Staff
As the IPA publishes its latest Bellwether Report for Q1 2016, senior figures from around the industry react to the results.
15 Apr 2016
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Simon Daglish
Data insights are important, but which algorithm ever said a Gorilla should play the drums to sell chocolate, writes Simon Daglish
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