SEARCH
Results categorised as Digital
18 May 2016
|
Piers North
We absolutely need to steel ourselves to compete, but we also need to know when to partner, writes Trinity Mirror's Piers North
17 May 2016
|
The Media Leader Staff
The latest Mediabug report from Decipher shows that low-cost devices like Amazon Fire Stick, Roku and Google Chromecast are having a much bigger effect than in the past.
17 May 2016
|
The Media Leader Staff
£15 million worth of cuts to the BBC's online output will be made over the next 12 months following a review that started last year.
17 May 2016
|
Tim Jones
Its immersive nature should mean virtual reality will work wonders for brands, but it's not without its risks, writes the7stars' Tim Jones.
16 May 2016
|
Niall Johnson
A total of 46,533,000 people accessed the internet throughout the month.
16 May 2016
|
Dominic Mills
At last, it seems the pendulum that says video is the future may be swinging back, writes Dominic Mills.
13 May 2016
|
The Media Leader Staff
VivaKi's Danny Hopwood discusses how ad technology and an influx of data is impacting the traditional agency structure.
12 May 2016
|
David Pidgeon
The ability to simultaneously run digital ads on 'second screen' devices that correspond with what is playing on the TV is opening up new creative and strategic options for advertisers - but the concept comes with warnings.
12 May 2016
|
Ellen Hammett
Millward Brown's Jane Ostler argues that advertisers need to go "back to basics" - especially during a time where most people, given a choice, would reject advertising altogether.
12 May 2016
|
The Media Leader Staff
4C's Volker Ballueder discusses how ad-syncing can enhance brand creative, the challenges it currently faces, and what we can expect the market to look like a year from now.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer