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Results categorised as Digital
15 Sep 2016
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David Pidgeon
There are new problems facing the adtech world says Sky Media's deputy Jamie West that are creating a "very, very complicated" market.
14 Sep 2016
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Ellen Hammett
As concerns around the dominance of the Facebook and Google duopoly continue to swell, VICE's co-founder and CEO Shane Smith has said we should expect to see many companies disappear over the next couple of years.
13 Sep 2016
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David Pidgeon
The world's oldest advertising medium is embracing one of its newest technologies, and the result - if the industry can pull it off - could spark a marketing revolution.
12 Sep 2016
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Mark Finney
Viewability is an important issue, but trying to force users to view is not the solution, writes ISBA's Mark Finney
12 Sep 2016
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Dominic Mills
There's set to be a lot of drama in the room at this year's IPA Effectiveness Awards, writes Dominic Mills - starting with Sainsbury's and newly-dumped agency of 35 years, AMV BBDO
12 Sep 2016
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Promoted article
YuMe's Stephanie Gaines assesses the performance of snack-sized ads.
12 Sep 2016
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Ian Dowds
It does not follow that the challenges of media and marketing in this age are exclusively digital ones, writes UKOMs's Ian Dowds.
08 Sep 2016
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Ellen Hammett
JCDecaux has completed the synchronisation of four 'visual display clusters' on Oxford Street, where half a million people visit each day.
08 Sep 2016
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Ellen Hammett
Despite a slight moderation following the EU Referendum, the UK continues to be the largest advertising market in Western Europe.
08 Sep 2016
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David Pidgeon
The use of 'dynamic ad insertion' technology will mean viewers will see ads that correspond with the available data about them.
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