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Results categorised as Digital
20 Sep 2016
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David Pidgeon
Newspapers may have built their success on the printed word, but there is a clear future embracing video.
20 Sep 2016
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Ellen Hammett
News UK, the publisher of The Times, Sunday Times and The Sun, is experimenting with its paywall by making some of its archived content available to non-paying subscribers.
19 Sep 2016
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David Pidgeon
Trinity Mirror's chief revenue officer has renewed calls for the creation of a "unified [sales] platform" to help the publishing sector square up to the "duopoly of Facebook and Google."
19 Sep 2016
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The Media Leader Staff
News UK's creative content director, Tiffanie Darke, discusses new advertising solutions for publishers and their advertising clients.
19 Sep 2016
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Dominic Mills
What the media industry thought to be a formidably tough, but ultimately winnable task, has turned into a Sisyphean nightmare, writes Dominic Mills
19 Sep 2016
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David Pidgeon
From the impact of AI, to the obstacles holding back the marriage between programmatic and creative, senior figures debated the biggest issues facing digital marketing at this year's Dmexco. Newsline editor, David Pidgeon, reports
18 Sep 2016
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Peter Field
By believing the hype around a uniquely digital future, advertisers are missing out on the potential for impressive effectiveness uplifts, writes Peter Field.
16 Sep 2016
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The Media Leader Staff
Newsline caught up with Shazam, Quantcast, StickyADS.TV, Integral Ad Science, DoubleVerify and Adloox at this year's Dmexco conference to hear what they think will be the biggest trends to look out for over the next 12 months.
16 Sep 2016
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John Moulding
Holistic multi-platform TV campaign management is a reality, while programmatic barriers are breaking down, discovers John Moulding.
16 Sep 2016
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Ged Weston
Detractors of using the bluetooth technology in out-of-home advertising should reconsider the opportunity, writes Ged Weston.
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