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Results categorised as Digital
28 Oct 2016
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The Media Leader Staff
The figure is expected to reach 79% by 2018 - double the 40% recorded in 2012.
27 Oct 2016
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The Media Leader Staff
Henrik Busch, SVP and co-founder - who is now heading up the Danish agency's UK operations - will explain how AI is set to shake things up for media planning and buying.
27 Oct 2016
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Ian Dowds
Enough is enough, it's time to reinstate some fundamental discipline around definitions, statistics and sources in media and advertising, writes UKOM's Ian Dowds.
27 Oct 2016
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The Media Leader Staff
59% of the population now listens to digital radio each week, with 32 million of those tuning in via a digitally enabled receiver, according to the latest Rajar findings.
26 Oct 2016
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James Brown
Transport for London is promising new ad formats, more digital out-of-home opportunities and a programmatic offering. It's a revolution, writes Rubicon Project's James Brown.
25 Oct 2016
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Lynne Robinson
TouchPoints special: After ten years of changing media habits, it's time for the industry to get ahead of the curve, writes the IPA's research director, Lynne Robinson
25 Oct 2016
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David Pidgeon
The free services supplied by the state-of-the-art kiosks will be funded by the ad revenue they generate.
25 Oct 2016
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The Media Leader Staff
UK advertising expenditure recorded 5.2% growth in the first half of 2016 despite economic uncertainty before the EU referendum.
24 Oct 2016
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Dominic Mills
Google wants to achieve brand fame - but funny how it doesn't use online channels to do that, writes Dominic Mills. Plus: orangutans induce anger and a lesson in obfuscation from Time Inc.
21 Oct 2016
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David Pidgeon
Following its bid to take a slice of TV adspend earlier this year by attacking the effectiveness of television ads, YouTube has now shifted its tactics by claiming its platform is a place where popular culture is born.
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