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Results categorised as Digital
21 Nov 2016
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Richard Marks
Richard Marks, research director of asi, says that the media industry is right to focus on understanding millennials, but when it comes to audience measurement, be careful what you wish for.
17 Nov 2016
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David Pidgeon
Following a blunder which saw Facebook miscalculate video views for more than two years, the social media platform has this week announced changes to way it handles its data and insights.
16 Nov 2016
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The Media Leader Staff
The IAB is set to launch a Video Steering Group in the new year to help prove the effectiveness of video as a brand medium.
16 Nov 2016
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Lindsey Clay
A couple of weeks ago, Thinkbox was caught spooning with Google. After a year when we didn't always see eye to eye, we found ourselves nuzzling the nape of the global tech behemoth's downy neck...
16 Nov 2016
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Raymond Snoddy
The only possible way to tackle the problem of fake news stories circulating around the world is for Google and Facebook to recognise finally what they are: media organisations.
16 Nov 2016
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The Media Leader Staff
Bauer's digital creative director has said podcasts and e-commerce will be a big focus next year.
16 Nov 2016
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The Media Leader Staff
Speaking at Media Playground 2016, Sean Dromgoole, founder of GameVision, explains how VR could open up new opportunities for advertisers.
15 Nov 2016
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David Pidgeon
Channel 4 is to launch the first ever interactive television ads through a broadcast player, it has been announced - with the ability to click-to-buy the products.
15 Nov 2016
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Ellen Hammett
From print and advertising, to Facebook and YouTube, five teenagers took to the stage at this year's Media Playground to reveal their media and tech habits.
15 Nov 2016
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The Media Leader Staff
From emerging tech and digital opportunities, to a new era of publisher collaboration, magazine media has much to look forward to, says Adam Bullock, co-founder of Contented.
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