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Results categorised as Digital
11 Jan 2017
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Justin Sampson
BARB's Justin Sampson explains what the TV audience measurement body is doing - and the problems it faces - tracking viewing across subscription VOD services.
10 Jan 2017
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David Pidgeon
In a brief investor note issued on Monday, the company, formally known as Rightster, said Ashley MacKenzie had left after 16 months in the role.
10 Jan 2017
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The Media Leader Staff
Now 2017's tech-fest has drawn to a close, Newsline hears from Posterscope and Media iQ on what they think were the key take-outs for advertisers.
09 Jan 2017
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Ellen Hammett
The publisher has announced several key hires for the group in London and Milan.
09 Jan 2017
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Dominic Mills
Curiously, Sir Martin Sorrell's predictions for 2017 make no mention of something that must be giving him sleepless nights, writes Dominic Mills. Plus: A secret message, and a new phrase for adland to hump to death.
05 Jan 2017
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The Media Leader Staff
Farringdon-based Factory Media runs 24 brands across sports and lifestyle, including Mpora, Road Cycling UK, and Dirt and claims it has 6.8m monthly unique users across its portfolio of digital sites.
03 Jan 2017
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David Pidgeon
Following a beta launch in the US, advertisers will now be able to measure "Human and Viewable" and "Human, Viewable, and Audible" video ad impressions, helping to determine campaign effectiveness and weed out 'bot' views.
03 Jan 2017
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Heather Dansie
In a world built on data and information, so-called 'savvy systems' help us make smarter decisions more quickly. But brands have a lot to learn first, writes Heather Dansie.
03 Jan 2017
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David Pidgeon
Simon Brown, UKTV's executive director of strategy, will be appointed to BARB's board of directors, joining representatives from other UK broadcasters and trade bodies to govern the Joint Industry Currency.
21 Dec 2016
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The Media Leader Staff
Thinkbox is preparing to invade TV on Boxing Day with a new sci-fi-themed ad to show-off the power of the television (watch here).
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