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Results categorised as Digital
13 Mar 2017
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The Media Leader Staff
Speaking at the Future of Media Research conference, comScore's Paul Goode discussed a subject that is beginning to generate much interest in adland: what is the value of context in advertising - and can research quantify it?
10 Mar 2017
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The Media Leader Staff
The aim of the partnership is to transfer learnings between the respective initiatives to improve their effectiveness.
09 Mar 2017
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Ellen Hammett
The media industry has a "colossal job" on its hands as it seeks to rebuild trust, Lord David Puttnam said at launch of the IPA's Festival of British Advertising on Wednesday.
08 Mar 2017
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David Pidgeon
Forget fake news, it's fake ads the media industry might want to start worrying about - and if it fails to curb them, alongside other related problems, it could face enforced regulation, says the Guardian's Hamish Nicklin.
08 Mar 2017
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Ellen Hammett
Meetrics is the fifth ad verification company Facebook has signed up this year to offer independent third-party verification for its display and video ads.
07 Mar 2017
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The Media Leader Staff
Metrics, trust and transparency are three of the hottest topics in media, and Mediatel will be discussing all three in detail at the Future of Media Research conference next Monday.
07 Mar 2017
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Bob Wootton
At best, clients can only make an informed guess as to the true scale of agency mischief, writes Bob Wootton.
06 Mar 2017
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The Media Leader Staff
The new deal means ITV will no longer broadcast any highlights, forcing the competitions off of terrestrial TV entirely. To compensate, BT said it will enhance its social media coverage to reach new audiences.
02 Mar 2017
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The Media Leader Staff
Tomchak joins from Number 10 where he has led digital marketing for the Prime Minister and Cabinet Office.
02 Mar 2017
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David Pidgeon
At Newsworks' Shift 2017 professor Patrick Barwise helped lead a strong case for evidence-based marketing decisions. Can it change the way advertisers view newsbrands?
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