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Results categorised as Digital
19 May 2017
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The Media Leader Staff
The former director of data and industry programmes for the IAB will act as an advisor on issues such as viewability, brand safety and ad fraud.
19 May 2017
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The Media Leader Staff
GroupM, the world's largest media buyer, has warned that the media industry must do more to measure total audiences as they fragment across different screens and platforms.
19 May 2017
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Denise Turner
The idea of factoring in a 'Trust Quotient' score when deciding where to place ads has been mooted. Here, Newsworks' Denise Turner explains how we should approach the concept.
18 May 2017
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David Pidgeon
As Rajar publishes its first quarter results for the radio market, Newsline presents a full round-up for the national stations and networks and the digital and breakfast markets.
18 May 2017
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David Pidgeon
In total, 32 million people now tune in to radio via a digitally enabled receiver - DAB, digital TV or online - each week.
16 May 2017
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Katy Halewood
The B2B audience has drastically shifted in recent years, writes Katy Halewood. Here's how marketers can keep pace.
16 May 2017
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The Media Leader Staff
Talon founders and former managing partners Frank Bryant and James Copley have this week been promoted to managing directors - alongside a host of further promotions and new hires.
12 May 2017
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David Pidgeon
The debate about online ad regulation was raised again this week - this time by the Times journalist who exposed how brands were inadvertently 'funding terror' through extremist YouTube videos.
11 May 2017
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David Pidgeon
The media industry has been warned to get its house in order ahead of the launch of the new currency for published media early next year.
09 May 2017
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Ohad Tzur
A personalised web experience for every internet user, based on their behaviour, is not far off, writes Ohad Tzur. Here is what publishers need to know.
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