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Results categorised as Digital
04 Oct 2017
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Raymond Snoddy
Heavy fines may be the only thing that really gets the attention of social media companies over fake news, writes Raymond Snoddy - but there are other ways they could redeem themselves in the meantime.
04 Oct 2017
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David Pidgeon
Out-of-home specialist JCDecaux announced its move towards automated trading and planning today, alongside a digital charter to ensure advertiser trust along the way.
02 Oct 2017
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The Media Leader Staff
First Click Free required news publishers to provide a minimum of three free articles per day via Google Search and Google News before readers were shown a paywall.
02 Oct 2017
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Dominic Mills
As it takes centre stage in new pitches and is wholeheartedly endorsed by WPP, Dominic Mills looks at the implications of addressable TV hitting the mainstream. Plus: A sad farewell to ITV’s Gary Knight...and his amazing shirts.
02 Oct 2017
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John Moulding
As GroupM launches a new business to give single-buy access to addressable TV inventory from every broadcaster on every platform, John Moulding explains what this means for the industry.
27 Sep 2017
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Ellen Hammett
Hearst UK's new chief strategy officer, Robert Ffitch, has called on the magazine industry to make more of its trusted brand-building capabilities.
27 Sep 2017
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Raymond Snoddy
Nearly £5bn in radio revenue and 170m spots have been traded through J-ET. Here, Raymond Snoddy charts the history of one of adland's best collaborative success stories.
27 Sep 2017
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Chris Dobson
Chris Dobson looks at the factors brands should consider before jumping blindly into the deep end with in-house programmatic.
27 Sep 2017
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David Pidgeon
In response to the shift in TV viewing behaviours across different devices and platforms, GroupM has today launched Finecast, a company delivering "digital-like precision and accountability to advertising on television."
27 Sep 2017
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The Media Leader Staff
Traditional television and TV advertising is still alive and kicking - even among people that exclusively use subscription video-on-demand services (SVOD), new research from YouGov suggests.
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